Kaspersky Lab “Bring on the Future” with Resight

Abandoning the trust and vigilance messaging usually required in the cybersecurity category, Kaspersky Lab decides to simply dance its way into your heart with an exuberant green bear named Midori Kuma.

Posted on Monday, March 15, 2021 · Leave a Comment
Motion Capture Studio: Mocap One
Client: Kaspersky Lab

Production: Resight
Director/Art Director: Andrey Voytishin
CG Supervisors: Aleksandr Bondar, Andrey Voytishin
Choreographer/Dancer: Vova Poturaev, Denis Sychik
Environment Modeling: Aleksandr Bondar
Characters Modeling: Olga Anufrieva
Character rig, Animation: Vladimir Neofita
2D Animations: Andrey Voytishin, Aleksandr Bondar, Blackmixture Studio
Shading/Lighting/Compositing: Andrey Voytishin
“Midori Kuma’s a traveler, party animal and has many different talents. He enjoys life with endless opportunities that technology brings and invites you to join him in dancing. Bring on digital security for a brighter tomorrow!”

Kaspersky Lab
The beast, Kaspersky’s official mascot, was created using motion capture and lots of attitude by director Andrey Voytishin and the crew at Belarus CGI studio Resight.
Sound design/Music: Jacob Thomas Czech @ Prozac Studio