Since launching in 2017, more than 86 million Squishmallows have been sold, with the brand expecting to reach its 100 million milestone in the next couple months. The plush toy has also become a TikTok sensation with more than 2.8 billion organic video views on #squishmallows (and related) video tags.
“The launch of Squishville speaks volumes to the growth in popularity Squishmallows has had over the last year,” commented Jazwares president Laura Zebersky. “With original animated content, fans can now engage with the Squishmallows Squad and experience their adorable, colorful personalities like never before.”
Squishville, a brand-new CG animated series inspired by the Squishmallows line of collectible plush and soft, fabric playsets, and accessories, is coming to YouTube. The original content, produced by Moonbug Entertainment for toy and licensing company Jazwares, will kick off with its first episode on June 26, with new episodes released every Saturday through October 2021.
Each installment of the series follows the shenanigans of the popular Squishmallows squad: Fifi, Lola, Cam, and Winston. They take on Squishville with a few of their squishiest friends like Jeanna, Sharie, Leonard, and Hans. Whether they are playing games at Squishville park, or just squishing around town, the possibilities are endless with each two-minute-long episode.
Source: Jazwares
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