Victor Haegelin and Psyop Unleash “Hayward Magic”

Psyop: “The project was produced in only a handful of weeks and created with 24 frames per second – a rare feat in stop-motion animation – resulting in a precise reproduction of the distinctive techniques and movements of high-level hurdling.”
Watch the making-of video:
 
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Posted on Friday, July 2, 2021 · Leave a Comment 
Stop-motion maestro Victor Haegelin, who nailed the fun in this mid-lockdown spot for Expedia, returns with an ambitious looping ode to track and field athletes and the storied Hayward Field at the University of Oregon.



Designed to inspire a new generation of athletes, the film coincides with the completion of Team USA’s track & field Olympic trials at the newly reopened, century-old stadium.
Agency: Wieden+Kennedy