“I’ve worked in and amongst the tech giants of the broadcast and media industries for many years and recognize the huge potential offered by real-time applications in live settings,” shared Cheng. “This made joining Pixotope a no-brainer – it’s only going to keep expanding as the industry finds new and creative ways to apply mixed reality technology live. I’m looking forward to joining the team during one of its most exciting developmental stages.” 
“To say Pixotope is growing is an understatement – the company has sustained a long period of expansion that matches the global demand for high-level, virtual production technology,” commented Sims. “Pixotope takes care of the technology and puts creatives back in control – I can’t wait to join the team and help establish Pixotope as the primary real-time solution for augmented reality and virtual production.”
Norway-based Pixotope, a provider of mixed reality software for broadcast and live events, has announced three new key hires to its global leadership team. Industry communications veteran Ben Davenport has been named VP for global marketing; David Cheng has been appointed VP sales & marketing EMEA; and global technology professional Travis Sims has been appointed strategic account manager for North America.
Sims draws on 15-years’ experience working at global technology companies, including RED Digital Cinema, Atomos, and Creative Solutions. Most recently, he was director of product for live production with Teradek, where he oversaw development of several products within the broadcast and streaming market.
After seven years as Enterprise account manager at Avid, Cheng has joined Pixotope as VP Sales & Marketing EMEA. While at Avid, Cheng focused on sales of the company’s video solutions, connecting and coordinating with international media companies, such as Viacom, Comcast, and Discovery. He has also held leadership positions at TSL Professional Products Ltd and A·R·G ElectroDesign Ltd.
Source: Pixotope
“Pixotope meets the demand for real-time engine applications in live broadcast and events more succinctly and effectively than anything else on the market,” noted Davenport. “Studios can unleash the creative potential of their team while tapping into the awesome power of the Unreal Engine. I am excited to be at the forefront of Pixotope’s journey and development – there are big announcements yet to come.”
Davenport’s career has spanned 20-years in business-to-business marketing in the technology, media, and entertainment industries. He has held leadership positions at AmberFin, Dalet Digital Media Systems, and most recently, as head of portfolio & marketing strategy for Vidispine at Arvato Systems.

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