“I’m excited to help Sequin connect with SaaS industry leaders and build momentum in this exciting market segment,” commented Breckenridge. “Empowering AR professionals to collaborate efficiently and cost effectively will be a key industry accelerator.”
“Bryan Breckenridge has a stellar track record of driving customer loyalty, sales, revenue and collaborative strategy in organizations, as well as championing social impact initiatives,” added Sequin executive Robert DeFranco. “He brings a wealth of experience and expertise to our business as we launch our Metaverse SaaS content solution Sequin.App. His success in leading SaaS teams and implementing strategies to deliver customer value are sure to guide us as we continue to grow the company.”
The professional services team at Sequin leverages gaming engine technology, specifically the Unreal Engine, to offer new possibilities to the entertainment industry by delivering virtual production and augmented reality experiences. The company has worked on projects with Madonna, Mariah Carey, Snoop Dogg, and Ariana Grande, and most recently FOX TV’s Alter Ego avatar competition series.
“Our plan has always been to transition Sequin to a SaaS company, applying what we have learned from our service engagements to our software development,” added DeFranco. “We are excited about launching Sequin.App to help accelerate the adoption of the Unreal Engine. Everyone, without any training, can now use Unreal in 30-seconds or less.”
Source: Sequin
