Kevin the Carrot Meets Ebanana Scrooge in Psyop’s Aldi Holiday Spot
Marcus Rashford: “As a family, we relied on the local food bank to get our Christmas dinner. To this day, I remember queuing outside that building with mum; mum feeling embarrassed that she might be recognized. It is with that in mind that I’m delighted to lend my support to the Aldi campaign.
Production: Riff Raff
Executive Producer: Tracey Cooper
Producer: Paz Parasmand
Production Manager: Charlotte Jones
Director of Photography: Matt Fox
“For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
Rashford grew up in less than stellar circumstances in Manchester and has launched a campaign over the past 18 months to increase support for vulnerable children.
Posted on Thursday, November 11, 2021 · Leave a Comment
Edit: Marshall Street Editors
Editor: John Mayes
Agency: McCann UK
Chief Creative Officer: Dave Price
Creative Lead: Andy Fenton, Clive Davis
Head of TV: Lucy Moore
This year’s holiday spot for UK supermarket chain Aldi finds Psyop back in the director’s chair with a Dickensian tale of Kevin the Carrot and Ebanana Scrooge “on a journey to find turkey, pudding, and the true meaning of Christmas.”
Audio: Wave
Engineer: Parv Thind
Client: Aldi UK
Production: Psyop
Director: Todd Mueller, Kylie Matulick, Kyle Cassidy
Chief Executive Producer: Justin Booth-Clibborn
Executive Producer – Live Action: Noah Goldsmith
Executive Producer: Joe Maggiore
The 2021 spot introduces the character Marcus Radishford, voiced by the Manchester United star Marcus Rashford, and is part of a campaign that will donate 1.8 million meals to needy UK families over the holidays.
