AVANTI WEST COAST “FEEL GOOD TRAVEL”
Framestore Pictures’ director Murray Butler and the Framestore creature VFX team resurrect a 70 million-year-old Utahraptor (voiced by Jack Black) to deliver a message about the dangers of fossil fuel subsidies and their contribution to our own extinction.
Category: Advertising, Animation, CG, Character Animation, Featured, Motion Capture, VFX · Tags: AlmapBBDO, Anorak, Avanti West Coast, Burberry, Dreya Mac, Filmakademie Baden-Württemberg, Framestore, Gabriel & Quemuel, Hyundai, Ian Ruschel, Iconoclast, Jack Black), Johnnie Walker, Megaforce, MJZ, MPC, Murray Butler, Nash, Pascal Schelbli, Riff Raff, Sebastian Strasser, Smart Energy GB, The Mill, The United Nations, Tom Kuntz, Untold Studios
Choreographed by French collective (LA)HORDE and held together by a cover of “Singin’ In The Rain” by London hip-hop artist Dreya Mac, the spot “is about that fearless spirit and imagination when pushing boundaries” according to Burberry chief creative officer Riccardo Tisci.
Posted on Thursday, December 30, 2021 · Leave a Comment
These seven projects (six commercial spots and a short film) highlight both the democratization of the VFX craft as well as the trickle-down of skills and techniques from blockbuster feature film productions. UK train operator Avanti West Coast welcomes passengers back with a jaunty rollerblading turtle courtesy of MJZ director Tom Kuntz and London VFX company Untold Studios.
BURBERRY “PUSHING BOUNDARIES”
Murray Butler: “We studied the way great speeches were delivered in film and TV and approached this project with the same cinematic language.” The spot, commissioned through AlmapBBDO, features a VO and cameo by John Daniel “Danny” Olivas, a former American astronaut whose experience on two space shuttle missions provided inspiration for the film.
Winner of a Student Academy Award, Pascal Schelbli‘s Filmakademie Baden-Württemberg graduation film The Beauty mixes live-action underwater footage with innovative VFX for an intriguing take on the ocean plastic problem.
Pascal Schelbli in Zurich: “The Beauty is a poetic journey through the oceans, which are simultaneously stunning and filthy. Instead of showing the obvious, we choose other ingredients to point out our issue with plastic pollution: irony and aesthetic.”
JOHNNIE WALKER “ASTRONAUT”
HYUNDAI “ON TO BETTER”
SMART ENERGY “EINSTEIN KNOWS BEST”
“We had to make sure that not only was this a convincing CG human but it also portrayed Einstein with the familiarity that everyone has for him. An intimidating prospect, but a project like this doesn’t come around often.”
All films were published in The Stash Permanent Collection during 2021 and are listed here in chronological order by the date of publication.
Alex Hammond, Head of 3D at The Mill in London: “When we first saw this script we realized that to digitally recreate such an amazing human being with such historical importance would be immensely challenging but hugely rewarding. Serious VFX fans will recall Sebastian Strasser as the director of the spectacular “Add Power to Your Life” Vodafone spot published in Stash 104.
In the right hands, the superpower of digital visual effects allows the impossible to be recast as reality. When thoughtfully integrated with live-action to support (rather than upstage) the narrative, the results can be magical.
UNITED NATIONS “DON’T CHOOSE EXTINCTION”
The team at Nash in São Paulo delivers powerful VFX support in this spot celebrating both Johnnie Walker’s 200th-anniversary and the (eventual) return of humans to social normality for Iconoclast directors Ian Ruschel and Gabriel & Quemuel.
AVANTI WEST COAST “FEEL GOOD TRAVEL”