“The writers encouraged the concept of the cars and technology ‘being in the paint, but not the painting,’ so the team built a world out of mobile technology materials; glass panels, connecting circuitry, data scraping, tracking, coding, typing fingers, touch-screens, headlights.”
“The team built seven unique versions of the titles – one for each episode – to allow for slight variations to the credits.
“This is a place of shadows. Where you can glimpse something darker. This is the end of the night when you most need a cab ride home.”
Production: Framestore Chicago
Managing Director: Krystina Wilson
Head of Production: Cat Pavitt
Associate Producer: Samantha Wong
Director/CD: Jake Cuddihy, Chris Friesen
Designers: Gabriel Perez, Matt Beharry, Nathan Zankich
“The blurring, refracted lights of a city at night feel beautiful, magical but also unsettling. This is a place of shadows. Where you can glimpse something darker. This is the end of the night when you most need a cab ride home.”
Framestore co-director/CD Jake Cuddihy: “We knew they wanted to capture the excitement and promise of this tech revolution, so our goal was to paint a beautiful and idealistic picture of the Uber empire as it swept through America.
From the team at Framestore: “Based on Mike Isaac’s book following the meteoric rise and fall of Uber founder, Travis Kalanick, Showtime’s new drama series Super Pumped features a one-minute title sequence created by Framestore’s Chicago studio that sets the show’s tone and energy, while introducing various themes of the show.
“Under a tight deadline, the design team employed a combination of Houdini, Cinema 4D, and After Effects to create a high-tech, digitized, aesthetic that felt complimentary to the Uber brand; Slick. Clean. Dark.
Posted on Monday, March 21, 2022 · Leave a Comment