Edit: Collectiv
Editor: Nicolas Larrouquere
Division director Francois Rousselet and the CG animation team at Electric Theatre Collective obviously had a blast pushing the zoetrope to new levels of complexity in this ode to excess for Pharrell Williams and friends.
Artist: Pharrell Williams
Label: Columbia Records
Production: Division
Director: Francois Rousselet
EP: Jules de Chateleux
Animation/VFX: Electric Theatre Collective
Head of CG: Greg McKneally
Colorist: Connor Coolbear
Posted on Saturday, June 11, 2022
Watch more zoetrope-based projects (both real and animated) right here.
Produced during the pandemic, the four-minute video took over a year to make with animation of Williams and rappers 21 Savage and Tyler, the Creator crafted by hand after studying show footage plus video shot by the artists performing their verses from the track.
