Found Studio Highlights VIZIO’s “Picture Quality”

Production: Found
Director:
Posted on Wednesday, August 17, 2022
Toolkit: Houdini, Cinema 4D

 
Client: VIZIO
From Found: “Created as part of a long-term campaign, this film tells both a product and a feature story. The film was built in chapters that each tell the story of a key technological feature in the TV; precision, brightness, quantum color, and refresh rates.
Audio: Echoic

“To achieve the right level of brightness and density of color, we ‘cross-bred’ different kinds of flowers, plants, and corals in CG. These new, semi-sentient plants are rooted in nature, but impossible in reality. Taking cues from the colors in the quantum layer, these duotone landscapes feature fifteen types of flowers that display the vibrancy of each individual color.”