Agency: Forsman & Bodenfors
Art Director: Lars Jansson
Copywriter: Karolina Groop
Designer: Jerry Wass
Producer: Lena Sellman
Shot in Croatia, the spot tells the story of “two trucks falling in love, showing that fun and fuel efficiency are no longer an impossible match.”
Posted on Tuesday, October 11, 2022
For a more complete picture of how director Daniel Warwick’s brain works, have a look at his film warning us all about “The Internet of Sh*t”.
Karolina Groop, copywriter at Forsman & Bodenfors: “The challenge here was to highlight multiple product features while also showing fun and efficiency can indeed be combined. What is the best way to showcase efficient hill climbing and improved aerodynamics if not by having two lovesick trucks cresting a ridiculously steep hill and taking off into the clouds?”
Music: George Benson “Nothing’s Gonna Change my Love for You”
Lars Jansson, art director at Forsman & Bodenfors: “The hardest part of the shoot was managing the actors. Attraction is not something you can force and since it was the first time the trucks met, we didn’t know if they would hit it off or if there would just be awkward silence. Luckily, it was love at first sight and as far as we know they are still a thing.”
VFX/post: bEpic
Production: Business Club Royale
Director: Daniel Warwick
DoP: Jan David Gunther
Producer: Jakob Rühle
EP: Christian Kuosmanen, Anders Gernandt
Client: AB Volvo
