Illo Keeps it Light for Found Weight Loss App
Posted on Tuesday, March 21, 2023
Production: Illo
CD: Cristina Pasquale, Ilenia Notarangelo
AD: Arianna Cristiano
Animation Lead: David Cubitt, Valerio Di Mario
Design: Andrea Vago
Copywriter: Emilia Barbu
“The video provides enlightening data through simple illustrations and features a vibrant selection of colors, gradients, and shapes to generate an appealing and reassuring environment.
“The main challenge for this project was to represent weight loss in a positive, delicate way while also highlighting the scientific aspects of the program. We also wanted to ensure the video inspired a sense of safety and reassurance when talking about every unique weight care journey.”
“The color palette was built around the brand’s deep green shade, adding a couple of contrasting, eye-catching hues and completing it with some more pastel-y tones to match the storytelling tone of voice and music choice.
“We associated the journey its members undertake, as well as the concepts of body and weight loss with the theme of a flow that can take different forms. We used delicate, abstract shapes to ensure an inclusive visual representation and we created multiple forms to depict the diversity of bodies, as there is no right or wrong body.
Client: Found Health
Sound Design: Fabrizio Martini
“The main challenge for this project was to represent weight loss in a positive, delicate way while also highlighting the scientific aspects of the program.
