Somei Sun and Crew Drop Oneplus 11 “Liquid” Concept Film
“As the defibrillator approaches the body, three shocks are given: The first shock causes the product to receive an energy jolt, generating a huge amount of heat. The internal heat instantly expands outward, illuminating the entire workshop. The body shell turns red and emits heat, causing a distortion of the airwaves.
“On the occasion of the third activation, the internal “heart” was finally activated, and the water cooling mechanism was triggered. The liquid spreads within the blood vessels and begins a continuous cycle.
Somei Sun: “The core selling point of the Oneplus 11 is that it comes with a liquid cooling system (like you find in some gaming PCs). Therefore, our core goal was to maximize the audience’s memory of this feature and be able to deeply feel the ‘cooling feeling’.
“The entire product is filled with cold light, and the water vapor in the air liquefies due to the cold, producing a lot of white mist. The cold light causes the white mist to gradually dissipate, showcasing the final product cooled with water. Then the brand new mobile phone gradually emerges.”
Client: Oneplus
Creative Director: Somei Sun Producer: JO Director: 大豆 Art director: Zaoeyo CG artist: 大豆 | 无常 VFX aritst: 辉斌
Audio: Kambiz Aghdam
“We believe the cooling liquid flowing in the phone is like the blood of a living organism. We even designed the structure of the phone to simulate the internal organs of a body and the whole film is about the process of building and activating life.
“We believe the cooling liquid flowing in the phone is like the blood of a living organism. We even designed the structure of the phone to simulate the internal organs of a body.”
The new Oneplus 11 concept phone and its Active CryoFlux liquid cooling system flare to life in this detailed and dramatic film crafted by a passionate CG team led by creative director Somei Sun.
“The second shock causes the body’s resistance to approach saturation, generating strong vibrations. It seems that the body is about to collapse, and sweat appears on the surface of the shell.
Posted on Tuesday, March 28, 2023
