Client: Urban Outfitters, New Balance
Posted on Friday, April 14, 2023
“Within this playground, we see different variations of the shoe interacting with different objects and apparatus designed to demonstrate the shoe’s comfort and durability. Paired with a striking pastel color palette these animations are worth watching again and again as you spot different elements and features within the loop.”
Andrew Milner, EP/partner at London motion design studio Alchemy: “After seeing some spec work we’d done, Urban Outfitters got in touch with us to help launch their New Balance 2002 sneaker collection.