Comments Off on Menno Fokma and Woodwork Amsterdam Slip “Into The Metaverse” for Adidas
Posted on Wednesday, April 26, 2023
Client: Adidas Senior Portfolio Manager: Luke Welch Project Manager: Sophia Feary, Juri Schier Creative Director: Richard Askin Creative Lead: Maarten Apeldoorn Producer: Jeoffrey van Overveld, Nadine Kuilboer
Category: 3D Style, Advertising, CG, Featured, Metaverse, Motion Design, VFX · Tags: Adidas, Adidas Studio A, Menno Fokma, THNDR.studio, Woodwork
“For adidas, the collection allows them to reinforce their position as leaders in the Web3 field. For consumers, the collection offers an opportunity to engage with the NFT community and experience cutting-edge shopping experiences that blend the digital and physical worlds.”
Production: Woodwork Amsterdam Creative Director: Marvin Koppejan Director: Menno Fokma 3D Lead: Ernst Noort 3D Artist: Tim van der Wiel Motion Design: Lennard Goede Shoot Lighting: Tara Bisoen Producer: Nina Fabel, Gayle van Bochove
“This approach offered a unique perspective and added an element of surprise to the campaign. The interplay between the real and digital worlds was a key aspect of our project, and we utilized a range of techniques to achieve this effect.
Case film audio: THNDR
From the team at Woodwork Amsterdam: “To bring this campaign to life, our team created a seamless journey that takes you through different landscapes and showcases new products. Instead of the more obvious Metaverse aesthetic, we decided to approach it as if the real world was a simulation, with weird glitches and errors.
“Our approach involved combining various methods, starting with 3D scanning of physical environments using Lidar, followed by filming on location and a photo shoot using probe lenses. At the same time, we began experimenting with 3D scans of the products, exploring new ways of distorting objects and manipulating their form.
“Our team was particularly interested in the idea of rendering objects that appear as if they are being loaded into the Metaverse, with negative space and unoptimized elements creating a sense of detachment from reality.”
“Our team was particularly interested in the idea of rendering objects that appear as if they are being loaded into the Metaverse, with negative space and unoptimized elements creating a sense of detachment from reality. We played with this concept by ripping objects out of the real world and projecting them back into the Metaverse.
Woodwork Amsterdam and director Menno Fokma kick virtual street fashion up a notch in this glitchy showcase for the limited-edition IRL adidas “Into the Metaverse” collection inspired by the NFT, Indigo Herz.
