Tendril Launches the “Big Bang Integral Time Only” Collection for Hublot

 
Client: Hublot
Art Director: Alex Bertrand
Senior Digital Content Manager: Yann Lauener

Posted on Thursday, February 3, 2022 · Leave a Comment 
Sound Design/Music: Cypher

“The balance of material physicality and the mechanics of individual watch elements was visually paired with abstract moments of raw material fusion through their changes of state.

“Using patterns, symmetry, and minimal design elements we were able to mimic the mechanical precision and structured aesthetic of the Hublot identity.”
 

From the team at Tendril: “Artisans at heart – the team at Hublot wanted to celebrate the naturalistic aspects of the Integral Time Only collection.
“Focusing on the raw materials themselves – Titanium, Ceramic, and Gold – our goal was to capture Hublot’s approach to material innovation and the experimental paths that go into fusing each material into these wearable works of art.
Working closely with the team at Hublot, creative director Chris Bahry, director Joey Recoskie, and the crew at Tendril conjure an elemental launch film for the luxury watchmaker’s Big Bang Integral Time Only collection.

Production: Tendril
Creative Director: Chris Bahry
Director: Joey Recoskie
Executive Producer: Mary Anne Ledesma
Producer: Brittany Sheahan
Design: Joey Recoskie, Zack Corzine, Rita Louro, Bureau Klaus Alman
Houdini Simulation: Bureau Klaus Alman, Zack Corzine, Philipp Pavlov
CG Supervisor/Modeler: Ben Pilgrim
Animation: Zack Corzine, Bureau Klaus Alman, Joey Recoskie
Light/Render: Nemanja Ivanovic, Jeff Briant, Joey Recoskie, Zack Corzine, Bureau Klaus Alman
Compositing: Alexandre Veaux