Faith In Nature “What Would Nature Say?” by Odd Bleat and NOMINT

Animation/design: Odd Bleat
CD/director: Manos Gerogiannis, Yannis Zoumakis
Posted on Wednesday, March 23, 2022 · Leave a Comment 


“The proudly independent family company collaborated with Simeon Rose and Anne Hopkins of Dream Quickly to create a musical celebration of nature to introduce the old brand to new fans in a way that feels relevant today.

 
Client: Faith In Nature
“We wanted all the characters, trees, animals to follow all the lyrics of the song, so we used lipsync. Also, by using frame by frame animation and by lowering the overall frame rate, we gave the whole spot a more hand-drawn and cut-out feeling.”
 

Manos Gerogiannis, co-Founder/CD at Odd Bleat: “For the animation, our goal was for the viewer to feel like they are participating in a beautiful journey into this festival of Nature so we created smooth transitions between the different scenes.
Production: NOMINT
Director: Odd Bleat
CD: Christos Lefakis
EP: Marilena Vatseri
Agency: Dream Quickly
ECD: Simeon Rose, Anne Hopkins
AD: Bless London
“NOMINT directors Odd Bleat turned the song into a cheerful animated musical manifesto full of quirky characters.
Marilena Vatseri, EP/managing director at NOMINT in London: “Natural beauty products brand Faith In Nature has launched its first-ever awareness campaign helping everyone make greener decisions by asking a simple question ‘What would nature say?’”
Simeon Rose, CD at Dream Quickly: “We wanted an idea that would cut through the greenwashing and confusion and give people a simple filter to help them make better decisions for both themselves and the planet.
Music: Mat Dobson
Singer: Natalie Palmer
Production: Mat Dobson
Sound design: Gez Lloyd