Last April, Sony acquired a stake of just under 5% in Bilibili, investing around USD0 million. The companies committed “to pursue collaboration opportunities within the area of entertainment business in the Chinese market, including anime and mobile games.”
Bilibili’s ten-year ambition between 2014 and 2024 is that we hope to become a Chinese anime hub that drives the Asian animation industry and leads the way in terms of both animation output and audience scale in the next decade.
Bilbili is a major resource for both anime — that is, animation from Japan — and Chinese animation. At a showcase in November, the company unveiled a slate of 33 animated titles for 2021, including four theatrical features. In a statement at the time, Bilibili vice chairwoman and COO Li Ni said:
Bilibili started out in 2009 as an online community focused on anime, comics, and games. It has grown to encompass user-generated content, licensed and original shows, live broadcasting, and mobile games across a range of genres. At the last count, in Q3 2020, it reported 197.2 million average monthly active users.