Innocent “Little Drinks, Big Dreams” by Alex Grigg

Produced by Blinkink thru Mother London, the spot “hopes to inspire audiences to take action, no matter how small, for a healthy, happier planet, showing how collective, positive action can drive big change.”
Production: Blinkink
Director: Alex Grigg
Illustrator: Matt Blease
EP: Bart Yates
Producer: Melissa Venet
Posted on Friday, May 21, 2021 · Leave a Comment 
The combined talents of director/animator Alex Grigg, illustrator Matt Blease, and music house Pitch & Sync capture a 40-second jaunt with a serious message for UK beverage maker innocent drinks and their “Big Environmental Dreams”.


According to the company, this includes giving 10% of profits to charity to combat world hunger, committing to being fully carbon neutral before 2030, plus biodiversity initiatives to protect thousands of hectares of farmland worldwide.
 

Post: Envy Post
Producer: Rebecca Townsend
Audio Post: Wave
Engineer: Jack Sedgwick
Producer: Beth Tomblin
Client: innocent drinks


Agency: Mother London