Is Coca-Cola Zero Sugar the “Best Coke Ever?”

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Sountrack: Papa Music
Sound: Porta Estudio
Agency: Mercado McCann
Chief Creative Office: Martín Mercado
Executive Creative Director: Juan Pablo Lufrano, Nicolás Massimino
Creatives: Edwin Bowen, Manuel Scher, Marina Stern
Head Of Art: Alejandro Isturiz
Head Of Digital: Silvia Molina
Chief of Production: Agustín Borgognoni
Producer: Rosario Rodriguez Cappa
Editor: Lluís Murúa Marín, Jose Lemme

 
Neighbors

 
Debate
Posted on Thursday, June 3, 2021 · Leave a Comment 
The creative team at Buenos Aires agency Mercado McCann lets loose with a flurry of techniques and styles in these irreverent spots, the anchors of a new global campaign for Coca-Cola Zero Sugar.
Mercado McCann: “Coca-Cola Zero Sugar wasn’t looking to be like any other Coke. It wanted to be disruptive, and make Original Coke drinkers start to doubt if that one is the best. It didn’t want to ask permission, it wanted to come really loud asking everyone ‘Am I the best coke ever?’”
 
Dinosaur
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