“We refined, simplified, and refined again, with the hope of arriving at something that said exactly what was needed and not a bit more.”
Agency: Six Toes
Directors David Stanfield and Matt Smithson at Igor + Valentine: “Stripping away that which is not needed is often a deceptively difficult creative task. That’s exactly what was called for on this project for Standard Chartered Bank.
Client: Standard Chartered Bank
Posted on Friday, August 27, 2021 · Leave a Comment
Director: Igor + Valentine
Producer: Eve Strickman
Animator: David Stanfield, Zeke Cincunegui (end logo animation provided by SCB)