Adobe “Creativity Explained: What is Layout?” by Oddfellows

Production: Oddfellows
Director: Oddfellows
Executive Creative Director: Chris Kelly
Executive Producer: Erica Kelly
Creative Director: Jarratt Moody
Producer: Kaitlyn Mahoney
Art Director: Ben Hill
Script Editor: Adrian Rojas Elliot
Designer: Yuki Yamada, Ben Hill, Fede Reano
Animatior: Jakob Scott, Romain Loubersanes, Jasper Hilgers, Ross McCampbell, Ben Hill

Music/Sound: Antfood
From the Oddfellows team in Portland, OR: “Creative director and magazine veteran Nathalie Kirsheh shares wisdom on the ins and outs of layout.
Adobe
Client: Adobe
Creativity, Explained is an animated series from Adobe that explores the fundamental principles of art and design. Part education, part inspiration, each segment is voiced by a luminary in the field and provides highly relevant advice for hobbyists and working creatives alike.
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Posted on Thursday, September 9, 2021 · Leave a Comment
Our challenge was to create a consistent storytelling approach and wrap it in an aesthetic unique to each topic while feeling like part of a cohesive series.
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“In this second segment “What Is Layout?”, we set out to capture the dynamic and responsive process of layout design — underlying grids shifting and sliding, visual components finding harmony, and that magical moment when it all clicks into place.”

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