Purple “Animals” Spot by Parallel Studio (Director’s Cut)

“The general setting for this film is quite straightforward: a plain background, a mattress, and an animal. Yet color was surprisingly challenging for such a simple and minimal style.
“We placed character design in the hands of the very talented Yoann Hervo. We liked the idea of having almost childlike characters drawn from a children’s book, simple, fun, and highly expressive. Animations were created by the amazing people at Remembers.
“The main reason for that was the purple color, which does not pair satisfyingly with other colors. In the end, we decided that the best color to associate purple with… was purple.

“Warmth and comfort are central here and had to transpire on audio as well. A big inspiration for the voice and personality of the camel was Barry White and his deep sensual appealing voice. Just a tiny touch of sexiness to feel right at home.”
 

“How do you say ‘the only mattress good for every body’ in a 30-second 2D animation?
Production: Parallel Studio
Direction: Parallel Studio
Illustration : Yoann Hervo

 
Client: Purple
Animation: Remembers
Sound Design: Alexander Maslyuk

From the team at Parallel Studio in Paris: “Purple Mattress came to us with the simple but brilliant idea of placing a bunch of animals on their mattress to express the unique adaptability of the product. The rest was up to us.
Posted on Thursday, September 16, 2021 · Leave a Comment