Director/designer Andrei Staruiala in Edinburgh, UK: “PDP London is an architecture practice with offices in London, Hong Kong and Madrid. The brief was to produce a manifesto animation that would cover the company’s values and work ethics.

“I initially tried my take on the storyboard with some small changes to see if I am on the right track. I got a good response on the new ideas and that encouraged me to rethink the entire piece.
Posted on Tuesday, December 21, 2021 · Leave a Comment 
PDP London We Design For People and Place Andrei Staruiala | STASH MAGAZINE
 
Client: PDP London
Director/animator: Andrei Staruiala
Character animator: Dom Elsey
Character rigger: Andrei Staruiala
PDP London We Design For People and Place Andrei Staruiala | STASH MAGAZINE
“Once we got to the production phase I knew I needed help with the character animations so Dom Elsey – who I worked with on a project for BBC – jumped on board. The blocking, designs, and rigging were in place but he did all the work of bringing them to life.
“Once we had the picture locked and pretty much my job was done, I got Tom Drew attached and he absolutely nailed the music and was also able to do some subtle sound design to tie the whole thing together.”
 
PDP London We Design For People and Place Andrei Staruiala | STASH MAGAZINE
PDP London We Design For People and Place Andrei Staruiala | STASH MAGAZINE
PDP London We Design For People and Place Andrei Staruiala | STASH MAGAZINE
“My style is usually quite flat – two dimensional – but since this is an animation for an architecture practice I wanted to stretch my abilities and make it as tridimensional as I possibly could because architecture is all about space and volume.
“When I got on board there already was a script and even a storyboard in place but I was given tons of freedom to bring my own ideas to the table too.
Music/sound design: Tom Drew
VO: Samantha Boffin

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