We’ve also included the names of the agencies, as well as the animation studios and directors, whose contributions to ads are neglected all too often.
We are showcasing five supermarket ads from this season below. Warning: extreme whimsy ahead. Characters include Ebanana Scrooge, a fruit-shaped cousin of Dickens’s antihero; Robin, the WALL-E-like Christmas drone; and Percy Pig, the candy mascot of British retailer Marks & Spencer, which the ad’s producers optimistically describe as “the nation’s favorite pig” (have they heard of Peppa?).
Christmas is a time for fantasy and family experiences — which, in the logic of commercial filmmaking, often means animation.
Albert Heijn (Netherlands)
Agency: Grey London. Studio: MPC. Directors: DOM&NIC.
Agency: TBWANeboko. Studio: Ambassadors. Director: Jelle de Jonge.
Agency: Sid Lee. Studio: Mathematic. Directors: Bertrand Bey, Marie-Julie Dallaire.
Marks & Spencer (U.K.)
Agency: McCann UK. Studio: Psyop. Directors: Todd Mueller, Kylie Matulick, Kyle Cassidy.