“As a new and novel type of series, our intent, like all our projects, was to deliver unique visuals to communicate the program’s singular tone.”
Posted on Thursday, January 20, 2022 · Leave a Comment
“Combining live-action angles of thick, heavy body paints with multi-plane arrayed flower and live-action plant details, we crafted an ever-changing, ever-shifting reflection of the series’ tone.
Client: FX Networks
Stephanie Gibbons: President, Strategy, Creative & Digital Multi-Platform Marketing
Steve Viola: SVP, Content Design & Visual Effects
Amie Nguyen: VP Motion Design
Synderela Peng: Creative Director Motion Design
Dara Barton: VP, Production, Content Design & Visual Effects
Wah Linh: Producer Motion Design
Director/animator: Kelly Meador, Daniel Elwing
“Thick peaks of saturated paint meld with flower accents. Two-dimensional surfaces transition to three dimensions while petals, pistils, and stamens erupt from rippling colors. In addition, we handcrafted analog-type elements and alphabets to complete the package.
“Tasked with reflecting the feel of the FX series, we put together a few different concepts for effective episodic packages that touched directly on details that we found significant after an early preview of the episodes.