Client: Master For you Agency
Brand: The Macallan
Posted on Monday, February 7, 2022 · Leave a Comment
From the team at Tigrelab: “The agency Master For You Agency contacted us to make a 60-second spot for the remarkable The Macallan M & M Black 2020 release. These whiskeys are a masterpiece contained in a unique decanter.
“We played with the crystal reflections and caustics making dynamic shadows, and finally we travel all over the decanter creating sharp and interesting compositions from the lines of the bottle.
Category: 3D Style, Advertising, Animation, Brand film, CG, Featured · Tags: Echoic Audio, Federico Gonzalez, Javier Pinto, Macallan, Master For You, Mathieu Felix, tigrelab
Tasty new CG work out of Tigrelab in Barcelona to introduce designer Fabien Baron’s striking M Black crystal decanter, crafted by Lalique and filled with what Macallan describes as a “deep and smoky” single malt whiskey.
Music/Sound Design: Echoic Audio
“We started with the physical decanters and once we achieved the exact 3D models we started modeling the environment, bottle animations, adding the lights, cameras, fluid/smoke simulations, and generating the layers for the composite.”