“Co-director and CG Supervisor Jehan Bouazza led Mathematic’s team of skilled artisans and animators throughout the nine-month production, encountering challenges in developing a modern and first of its kind music video world, solidifying a unique character design for Crashtag, and managing a high volume of assets required to create the racetrack arena.
Posted on Tuesday, February 15, 2022 · Leave a Comment
Artist: Pink Noise
“The music video debuts the launch of Crashtag, the crash test dummy hero character of the video and the world’s first robot influencer – already gaining an early following on Instagram.
“To bring the anthropomorphic Crashtag character to life, Mathematic motion-captured a performance by Ladj Ly, the acclaimed French director of the 2019 film “Les Misérables.”
“Once lookdev was finalized, the team produced the five-minute animated sequence using Zbrush for modeling, Maya for animation, Substance Painter for textures, Nuke and Flame for compositing, Resolve for color grading, and Arnold for the final render.
“Lead Character Artist Camille Gurruchaga oversaw the creation of Crashtag, crafting the character’s background story and psychological profile to inform design decisions, while concept artists simultaneously developed the look of the environments, including the racetrack and larger arena.
Directors: Kim Chapiron, Jehan Bouazza
Co-producers: Phantasm, Quiet, Viral
Executive Producer: Guillaume Marien
CG Supervisor: Jehan Bouazza
Post Producer: Jérémy Dumètre
Montage: Margerie Argentin, Benjamin Weil
Layout/Previs: Valentin Soulard and Xavier Zahra
Character Concept / Lead Character: Camille Gurruchaga
Concept Artist: Sebastien Hue and Dofresh
Environment Artist: Gregory Ginsburger, Yann Glica, and François Heysen
Houdini Artist: Olivier Colchen, Maxime Delsart, and Thomas Van Maele
Crowd: Thomas Van Maele
Compositing: Fabien Delavous, Nicolas Derory, Pierre Herzig, and Anthony Lyant
Flame: Olivier Zibret
Animator: Cyril Cassaigne and Ornella Luzzi
3D Lead/Environment Lead: Yann Glica
Lighting Artist: Axel Alvarez, Jordan Lorcet, Yann Glica, François Heysen, and Victor Martinez
Grading: Emiliano Serantoni
“Ly’s performance imprinted humanlike qualities – including a distinct personality and authentic emotion – on Crashtag, making the character a relatable protagonist in a dystopian android world.”