UBS x Fondation Beyeler “What is Art?” by Part of a Bigger Plan

Christian Borstlap at PoaBP: “The video takes its inspiration from the book What is Art? 27 Questions 27 Answers published by the Fondation Beyeler, which has become a go-to introduction for those eager to develop a basic understanding of key aspects of art.

UBS Fondation Beyeler What is Art? Part of a Bigger Plan | STASH MAGAZINE
Production: Part of a Bigger Plan

“The 27 questions, formulated by a panel of teens, address the subjects they consider the most relevant. And they get straight to the point, with questions ranging from ‘How did art begin?’ and ‘Can anyone be an artist?’ to ‘Why is the Mona Lisa so famous?’”
UBS Fondation Beyeler What is Art? Part of a Bigger Plan | STASH MAGAZINE

Client: UBS, Fondation Beyeler
Amsterdam studio Part of a Bigger Plan helps Swiss bank UBS and Basel-based Fondation Beyeler answer big questions about the nature and meaning of art with a clean and kinetic collage of motion techniques.
Posted on Friday, February 18, 2022 · Leave a Comment
“The book brings together responses from art experts and contributions from the Fondation Beyeler’s art mediation team.”

UBS Fondation Beyeler What is Art? Part of a Bigger Plan | STASH MAGAZINE