Client: Adidas Football
Director/designer Kim Taylor and the team at The Panics in Amsterdam merge megabrands Adidas and Manchester United with the talents of venerable UK designer Peter Saville into a “celebration of Manchester’s two great energies: football and music.”
“The decision to create a semi-abstract world of silhouettes and black and white imagery came very naturally from the campaign imagery, featuring some of MUFC’s footballing stars.”
The campaign, anchored by this film and produced thru agency Homeground, launches the Adidas Manchester United Pulsebeat capsule apparel collection; designed in collaboration with Saville.
“Taking the electromagnetic waves of the original sleeve cover, I use the ‘pulsebeat’ as a central motif. It weaves and buzzes through Manchester’s streets, evoking the excitement of a Haçienda-like rave to the thrill and atmosphere of Old Trafford on match day.
Audio: Factory Studios
Sound designer: Dan Beckwith
Music: WH Lung “Somebody like”
Kim Taylor: “[In the film] Peter talks about his methodology behind his reworking of Joy Division’s iconic Unknown Pleasures album cover into a new strip for MUFC, bringing together the worlds of football, music, and design.
Posted on Tuesday, May 24, 2022
Production: The Panics
Director: Kim Taylor
EP: Ania Markham
Producer: Lotte Hoeksema
VFX artist: Kim Taylor, Charleton Mercelina, Doma Harkai, Guido Ekker
Motion designer: Erwin van den IJssel, Janneke van der Wel
Agency: Homeground
CD: Henry Scotland & Rachid Ahouiyek
Producer: Neil Henry
