Imagine Dragons Sharks Music Video by Ingenuity Studios | STASH MAGAZINE
Production: Ingenuity Studios
VFX Supervisor and Founding Partner: David Lebensfeld,
VFX Supervisor and Partner: Grant Miller,
Creative Director, Motion Design: Alex Popkin
Senior Animator: Bailee DesRocher
Character Designer: Claudia Dillard
Animator: Christian Klein, Aiman Samat, Aubie Udochi, Simon Edl, Nick Canton,
3D Animator: Cheryl Lee
Production Coordinator: Doni Petersen
“We primarily worked with After Effects, Illustrator, and Blender, plus a wonderful typeface that is an homage to Saul Bass called “Hitchcock” by Matt Terich (made available on typographica.org). The character rigs were a combination of DUIK Bassel and Limber, and the artwork was imported from Illustrator using Overlord.”
Sound Design: Nick Canton
Posted on Friday, July 15, 2022
With a nod to title design master Saul Bass, creative director Alex Popkin and the animation team at Ingenuity Studios in LA craft a lyric music video adventure for Imagine Dragons new release “Sharks”.
“Since every member of our team has a swiss-army-knife skill set, we are accustomed to solving a wide variety of motion/VFX problems with all the tools at our disposal. We bring a boutique mentality to our projects – everything is made by hand, by artists and animation lovers who put a lot of thought and care into what they are making.
Imagine Dragons Sharks Music Video by Ingenuity Studios | STASH MAGAZINE
Imagine Dragons Sharks Music Video by Ingenuity Studios | STASH MAGAZINE
In stark contrast to the motion design and typography of this project, in 2017 Ingenuity teamed with director Joseph Kahn for the Imagine Dragons “Thunder” video, a brilliant and VFX-heavy piece of work.
 
Imagine Dragons Sharks Music Video by Ingenuity Studios | STASH MAGAZINE
Imagine Dragons Sharks Music Video by Ingenuity Studios | STASH MAGAZINE
 
Client: Interscope Records (Universal Music Group)
Director of Creative Content: Jared Shelton,
Creative: Ashleyn Strong

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