Production: Pulse Films
Director: Colin Read
Agency: TBWAMedia Arts Lab
Music: Zedd, Maren Morris & Beauz “Make You Say”
Label: UMG (on behalf of UMGRI Interscope)
Client: Apple
Edit: Whitehouse Post
Producer: Annie Maldonado
Editor: Charlie Harvey
Assistant Editor: Taylor Schwartz
Design/animation: Scholar
Creative Director: Will Johnson
Art Director: Danni Fisher-Shin
Lead: Irma Hasanic
Chapter Leads: Madison Ellis, Zach Herdman, Amy Wallace
Managing Executive Producer: Kirsten Noll
Executive Producer: Antonio Hardy
Head of Production: Nicole Smarsh
Sr Producer: Christina Yiallouris
Associate Producer: Nicole Gutzmann
Designer/Cel Animator: Alex Bernas, Jessica Buck, Kiron Robinson, Geo Barnett, Barbara Benas, Dennie Bright, Gerald Ding, Taik Lee, Aivy Nguyen, Lana Simanenkova, Tahj Stover, Camille Vincent, Khylin Woodrow
Flame Artist: Dae Kang
Teaser Editor: Dannette Mehalik
“This project was a challenge in terms of workflow, timeline, and creative conceptual thinking. Our goal was to capture Maren’s emotional journey with only our animated additions, carrying the viewer through each loop of footage with a new evolution of metaphorical visuals.
Scholar CD Will Johnson: “Having been deep in Made On iPad territory in 2021 with Olivia Rodrigo’s ‘Brutal’, we were raring to go as soon as Apple reached out. In the video, each stage of dealing with a breakup (grief, anger, and peace) has its own theme: water, fire, and flowers.
Category: Animation, Branded Content, Character Animation, Featured, Music Video, VFX · Tags: Apple, Beauz, Colin Read, Gentleman Scholar, iPad, Maren Morris, Pulse Films, UMG, Will Johnson, Zedd
Color: Company 3
Colorist: Matt Osborne
Posted on Saturday, August 20, 2022
