Gusto “Sleepy Planet” Brand Film by Giant Ant

Posted on Monday, September 19, 2022
Music/Sound Design: Playdate
VO Artist: Matt Ellis
From the team at Giant Ant in Vancouver: “The first of two spots with our newest, bestest pals at Gusto. The brief was to show how teams of all sizes use Gusto’s [cloud-based payroll, benefits, and HR management] support as they do incredible things.

 
Client: Gusto
Creative Producer: Michelle Leen
Creative Director: Micah Panama
Design Director: Dan Reid
Copy Director: Ellen Ennes
Lead Brand Illustrator: Amanda Oritz
“We designed a magical little world inside the Gusto ‘O’, with buttery whizzes and whooshes from one scene to the next.”
 

Production: Giant Ant
Director Giant Ant
Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Producer: Kaely Blanche
Creative Direction: Jay Grandin, Eric Pautz
Art Direction: Eric Pautz
Animation/Technical Direction: Matt James
Storyboard/Concept Development: Jay Grandin, Eric Pautz, Rafael Mayani
Design: Eric Pautz, Jay Grandin
Character Design: Lou Papa, Rafael Mayani
Layout: Shawn Hight, Matt James, Duncan Patterson, Steve Savalle
Environment modeling: Fabricio Campos , Eric Pautz, Matt James, Duncan Patterson, Shawn Hight, Will Brown, Eduardo Araujo, Thiago de Sul, Steve Savalle
Character modeling: Leo Rezende, Michael DuPree, Bruno Cornelsen, Eric Pautz, Eduardo Araujo
2D Reference Character Animation: Sitji Chou
Character Rigging & Animation: Twisted Mountain Animation
Texturing: Matt James, Eric Pautz, Duncan Patterson, Will Brown, Steve Savalle
Lighting: Matt James, Duncan Patterson, Will Brown
Compositing: Eric Pautz, Matt James, Duncan Patterson