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Wes Cockx Explores Material You With Google Design

By Contributor
September 17, 2022 2 Min Read
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Wes Cockx: “Material You introduced to the world the idea of an adaptive OS, which enabled people to bring more of their personality and identity onto Google experiences through colors.

Wes Cockx Material You Google Design | STASH MAGAZINE
 
Client: Google Design
Director of Google Design Outreach: Nando Costa
Music/sound design: Zelig
Brooklyn digital artist Wes Cockx investigates new ideas in texture and color for Google’s Material You unified design language with this compilation of tactile and playful CG experiments.
Wes Cockx Material You Google Design | STASH MAGAZINE
Wes Cockx Material You Google Design | STASH MAGAZINE
“We investigated the visual expression of Material up and down its stack, from a single component, all the way to how an app may appear with the bezel of a device, to how the signature G in the Google brand may take on some of its characteristics.”
 
Wes Cockx Material You Google Design | STASH MAGAZINE
“This approach moved the Material Design language forward into a captivating new chapter, and with it, generated a ton of customer love. It is natural for humans to draw a connection between color and emotion, and therefore an intuitive first step when exploring how the Google brand may speak to the hearts and minds of more people around the world.
Director/animator: Wes Cockx
Wes Cockx Material You Google Design | STASH MAGAZINE
Posted on Saturday, September 17, 2022
“Until now the Material Design language has always been visualized in ways that appear two-dimensional. I collaborated with Nando Costa and the Google Design team to explore other aesthetics for Material and how it may influence the Google brand and vice-versa.

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