Client: Google Creative Lab
Imaginary Forces, whose body of motion work is both deep (founded in 1996) and widely influential, continues to innovate with this latest design work for a Google docuseries taking viewers behind the scenes with the company’s hackers.
“From visual montages to battleship metaphors, we enjoyed the collaborative design process while driving the message of Google’s virtual heroes fighting for the most vulnerable users on the interweb.”
From the team at Imaginary Forces: “The landscape of cybersecurity has changed, and to understand how these hackers work you have to think like one. The security team at Google does just that to keep us safe.
Posted on Saturday, October 15, 2022
“We reveal the evolution of hackers using a metaphorical world of code. With Google’s creative brief and brilliant team of experts, the hackers had no chance. The unique system of 2D glyphs and 3D voxels became the building blocks of each episode to form this visual language.
Production: Imaginary Forces
CD: Tosh Kodama
AD: Brandon Savoy
Designer/animator: Isaac Taracks, Faraz Abbasi, Alejandro Robledo,
Kevin Sanchez, Pedro Murteira, Ilya Tselyutin, Cisco Torres, Lamek Felix
Junior designer/animator: Soo Lee
Producer: Renee Robson
Production coordinator: Jake Fritz