Posted on Friday, January 20, 2023
From the team at Mother London: “In this new campaign for Reese’s, we’re exploring the underreported psychological urge to put peanut butter in stuff. Our aim is to help people understand that this is very common and very normal and very enjoyable. Especially when that stuff is chocolate.
VO: Henry Parker
Client: The Hershey Company
“We have built a peanut butter machine and will be filling as many things as possible with peanut butter over the coming year with the campaign spanning TV, OOH and social.”
In the first of an upcoming series of ads, the planet’s best-known peanut butter cup urges you to follow those secret cravings to fill things with peanut butter – and what better place to start than a chocolate stiletto?