The person running this social media is getting paid. Whoever thought of this stupid idea is getting paid. Pink Floyd is getting paid. Why would you make an animator or filmmaker work for free? Exposure ain’t gonna pay your rent.
One can only wonder how willing Pink Floyd would be to write, record, and produce a full soundtrack for an animated short then hand over the rights to the songs forever, all for the chance to win a few pounds. Perhaps the band can’t afford to pay artists for their work because they’re struggling financially. After all, they’re only charging £267.42 (9.74) for the 50th anniversary Dark Side of the Moon box set.
— 🎃 Dave Scheidt 🎃 (@DaveScheidt) January 20, 2023
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The iconic British rock band put out a call last week to “a new generation of animators” to create music videos for any of the 10 songs on its 1973 album. The group said it has “a rich history of collaborating with animators from the beginnings of the band (Ian Emes, Gerald Scarfe, etc.), and in some cases the visuals that accompany the songs have become synonymous with the music itself,” further adding that it wanted “to present a fresh take on these timeless aural works.”
Pink Floyd, working with the British Film Institute (BFI), has announced an animated video competition for the 50th-anniversary release of Dark Side of the Moon. The response from the creative community has been overwhelmingly negative, with hundreds of people on social media calling the contest exploitative.
Perhaps it could be argued that the competition was launched naively with the best of intentions, except that the legalese in the terms and conditions clearly demonstrates that those in charge were well aware of what they’re doing.

The predatory terms and conditions are all the more outrageous considering the “competition” is being run in cooperation with the U.K. government-operated BFI, which knows better than to solicit spec work from filmmakers.
At first glance, it might not be obvious why this contest is so objectionable. After all, each selected video’s creator will get a £10,000 (,340) prize, with three more cash prizes distributed to the top three selections including a huge £100,000 award for the best of the lot, voted on by a “panel of experts” that includes Pink Floyd’s Nick Mason, Aubrey ‘Po’ Powell (Pink Floyd’s creative director), and the BFI.

24. Without in any way limiting the generality of the assignment of rights set out in clause 23 above, the Promoter will have the sole right to monetize and use the submitted video entry content from the winners including, without limitation, on Pink Floyd’s YouTube channel and its other social network pages including, without limitation, Facebook, Twitter, Instagram and/or Snapchat.
Points 23 and 24 of the contest’s terms and conditions read (bolding added by Cartoon Brew):
— Joseph Wallace (@josephwallaceuk) January 20, 2023

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