Illo creative director Ilenia Notarangelo in Turin, Italy: “Flowe is the fintech app developed by Mediolanum Bank for the Generation Z audience, providing a guide for first bank accounts and useful tips on saving.
“Certain instances or copywriting required a more detailed, conceptual, or abstract approach to illustrations so we introduced the hand element to maintain a certain human touch and overall coherence.
Production: Illo
Creative Director: Ilenia Notarangelo
Client Direction: Luca Gonnelli
Art Direction/Design: Cristina Pasquale
Illustration/Character Design: Sofia Buti
Character Design: Arianna Cristiano, Anya Derevyanko
Animation Lead: Laurentiu Lunic
Animation David Cubitt
Portfolio Video Case Study: Giovanna Crise
Coordination/UI Design: Sketchin
“We focused on a color palette that reflected the bank’s green approach, blending natural elements with dark colors and hints of glow and contrasting colors.
“Real-life objects get the same Flowe treatment: shopping bags sport botanical graphical elements, while hourglasses are aglow with fireflies. Everyday items get a mystique makeover, entering the Flowe universe.
“In order to render the experience more immersive and personal, we also created a main character that acts as a guide throughout the app’s functions.
“We designed more than 200 assets for the app. Mixing an eco-friendly approach with gaming visuals that reflected the brand’s identity, we created an entire system of illustrations, adding animations as well.
Posted on Thursday, April 1, 2021 · Leave a Comment
Client: Mediolanum Bank
