Henrique Bueno and Colossal Make a “Commitment to the Truth” for CNN Brasil
“The launch film has the War in Ukraine as its plot and reproduces phrases in Russian, said by President Vladimir Putin, such as: “We do not intend to invade Ukraine”.
Audio: Raw Audio
Music: Fernando Forni, Ricardo Pinda, Rogerinho Pereira
Musical Direction: Hilton Raw
Sound Design and Mixing: Enrico Maccio, Philip Braunstein
Customer service: Carol Peternelli
Coordinator: Robério Barbosa
Post/VFX: Colossal
Post supervision: Diogo Gameiro
Illustrations: Pierre Lapalu
Editor: Maria Luísa Machado
Motion supervision: Rodrigo Stradiotto, Janaina da Veiga
Motion: Arthur Naar
Finisher: Luciana Lima
Composition: Karlos Schirmer, Michel Takahashi
3D: Vinicius Lavor, Eduardo Lunkes, Bruno Cornelsen
Polygraph: Tarciso, Pena
Polygraph Graphic Design: Diego Cagnato
Agency: AlmapBBDO
CCO: Luiz Sanchez, Marco Giannelli (Pernil)
Creative VP: Marcelo Nogueira
Creative Directors: Iron Brito, Rafael Gil, Rodrigo Almeida
Creation: Rafael Gil, Rodrigo Almeida, Francis Alan, Gustavo Tasseli
Illustration: Estudio Black Madre, Studio Boreal
The same all-Brazilian creative and production teams behind the insanity of the Doritos’ Wasabi spot, reunite around The Youth director Henrique Bueno for this dead-serious take on truth in journalism for CNN.
“During the reproduction of the statements, scenes record the polygraph in frequent and non-linear strong movements, transforming scribbles into images of articles published by CNN Brasil.”
Production: The Youth
Director: Bueno
DOP: Yuri Maranhao
Marco Giannelli (Pernil), CCO of AlmapBBDO in São Paulo: “No topic in journalism has been talked about as much in recent years as ‘fake news’. And, in this scenario, creating a different way of running a campaign is essential. That’s why I like this idea of using a polygraph to portray the truth and CNN Brasil’s commitment to the truth.”
Client: CNN Brasil
