“The striking results are a chromatic break away from traditional branding, celebrating the modern vibrancy and glamour of the game.
Posted on Friday, October 28, 2022
From the team at FutureDeluxe: “In Collaboration with ESPN, we worked to launch the National Basketball Association (NBA) channel rebrand, creating a brand film as well as a bespoke After Effects toolkit to give ESPN the flexibility to expand the channel package.
Creative Director: Will Mercer
Associate Creative Director: Ben Black
Senior Producer: Natalie Greenwood
Creative: Dave Webster, Will Denning
Art Director: Kristian Glenn, Joey Phinn
Senior Designer: Chris Harrison
Junior Designer: Sachi Patil
Houdini/VFX Artist: Ewan Davidson
3D Artist: Stevie Rees, Federico Piccirillo, Alejandro Olmedo, Matteo del Nero, Michael Marczewski, Andréa Philippon
3D Animator: Matteo Forghieri, Carol Erique
2D Animator: Guilaume Estrade
Toolkit Developer/Compositor: Hernan Lindenbaum
Directors Cut Editor: Matt Cronin