Pauline Schleimer and David Després: “The Challenge was to tell the full story of the Pictet brand from their creation in 1805 and at the same time project them as a modern and visionary actor.
“Each scene, each landscape is unique and created with collages that play with differences of scale, with mineral elements, natural textures, and geometric shapes.
Agency: Freestudios
Creative oversight: Gregory Casares
Commissioning editor/writer: Eric Burg
Client: Pictet
Keeping an audience’s interest for 30 seconds is tough enough, so how do you sustain their attention through a potentially very dry four-minute history of a 200-year-old financial services company?
“The rhythm takes us from one period to another in a smooth and perpetual graphic journey while the animation gives consistency and coherence to all the unlikely scenes.”
Posted on Sunday, October 30, 2022
Music/sound design: Freestudios
Voice over: Juliet Stevenson, CBE
Berlin studio David & Pauline take on that challenge in this brand film for Swiss multinational bank and investment house Pictet, with a sophisticated and surrealist visual treatment.
“To be able to mix past, present, and future concepts, we had to create a timeless atmosphere. The art direction was designed to be minimalistic in terms of composition and colors but at the same time to be elegant.
Production: David & Pauline
Director: David & Pauline
