The 3D animation and motion design teams at Already Been Chewed let loose with a blast of black and white CG in their hard-hitting rebrand for ESPN’s broadcast of XFL football games.
Already Been Chewed: “The goal was to develop a high-energy, futuristic sequence that featured dynamic camera movements and stunning visual effects. The end result was a sequence that perfectly captured the excitement and energy of XFL football, and helped to establish the league’s new brand identity on ESPN.”
Posted on Monday, March 6, 2023
Watch the process reel: