Frame Showcases Lighting “Icons” for Louis Poulsen

“The unique creative challenge for this campaign was to portray the nine very distinct products (both iconic and new designs) in a coherent, sophisticated yet contemporary setting.


Production: Frame
Director: Frame
Stylist: Mads Lindhardt Faber
“The campaign includes two exciting new introductions (AJ Garden Bollard and Patera Ø300), and a significant reintroduction: the AJ Oxford designed by Arne Jacobsen in the 1960s for St. Catherine’s College in Oxford, England, where it is still in use today.
Frame founder/EP Thomas Bay: “Louis Poulsen wanted to encourage the viewer to (re)discover designs by world-renowned designers such as the PH Artichoke by Poul Henningsen, the Panthella by Verner Panton, the AJ Floor by Arne Jacobsen, and the Patera by Øivind Slaatto.
Music/Sound Design: Nina Liv
“The films contain a series of carefully constructed compositions, featuring multiple products grouped together in an almost sculptural expression. These compositions, contrasted with the bold color background and prominent type, attempt to convey a sense of the new and old, working together in perfect harmony. A bold new statement in the evolution of the Louis Poulsen brand.”
 
 


 
Client: Louis Poulsen
Posted on Saturday, February 4, 2023