Bitis Hunter “Street x Viet Max” by FutureDeluxe

 
Client: Bitis Hunter
Posted on Monday, October 11, 2021 · Leave a Comment 

Raj Davsi in London: “The creative challenge we had was to depict the rawness of Vietnam coupled with the blooming of their culture through an intricate dance performance combined with CG elements that represent the sneakers.

“We were able to craft a powerful narrative due to an excellent starting point, a poem supplied by the client. We used this as our building block, breaking the poem into scenes allowing us to plan and film a progressive dance performance with a fantastic team.
“To achieve this, we created a lidar scan of the set, which allowed us to import it into 3D, making it easier to develop realistic lighting. This, in combination with simulated scenes, made for a seamless edit.”
 

Agency: Dentsu Redder

Director Raj Davsi and the CG masters at FutureDeluxe mark the launch of Vietnamese sneaker brand Bitis Hunter’s latest release – a collaboration with rapper/renaissance man Viet Max – in this sultry mix of dance and digital.

“The main technical challenges came when faced with combining our live-action footage with our CG elements. We wanted the CG to feel as if it was shot in-camera.
Audio: Kambiz Aghdam