“Our next challenge was understanding the relationship between our comfort elements and the hero product. By balancing realism and surrealism, we established an assorted style that brings unique qualities to each product value proposition through a spectrum of emotions, materials, and comforts; an eclectic mix of character through exploration, quirky and familiar moments of delight and experimentation.
With the goal of making filing your taxes “look and feel as comfortable as AF”, CD Alexandre Torres and the Tendril design/animation crew float a series of plush visuals for the finance app Cash App.
Cash App Brand Film by Tendril | STASH MAGAZINE
From the team at Tendril: “The goal was to showcase Cash App Taxes as an easy-to-use method of doing your taxes while creating a sense of trust and connection to an immersive world of surreal comforts.
“To kick off our R&D we took a deep dive into a world of unrivaled comfort, gooey warm reassurance, and cozy sensations through a crafted palette of fluffy, foamy, puffy textural delights.
Cash App Brand Film by Tendril | STASH MAGAZINE
Cash App Brand Film by Tendril | STASH MAGAZINE
Production: Tendril
Creative Director: Alexandre Torres
Director: Joey Recoskie
Art Director: Sebastian Helene
Executive Producer: Ramona Gornik Lee
Producer: Niko Hook
Coordinator: Andrea Chan
3D Design: Joey Recoskie, Sebastian Helene, Leo Bortolussi, Luan Rossi, Andre Chaves, Peiter Hergert, Ferdi Kubin, Yeseong Kim
3D Animation: Ferdi Kubin, Joseph Recoskie, Sebastian Helene
Light/Render: Yeseong Kim, Joey Recoskie
Compositor: Corey Larson
“We also created a design system alongside the hero visuals that maintained a consistency with the comfort-driven visual language we had established, a scalable and flexible icon set to be used throughout Cash App with versatility and style.”
Cash App Brand Film by Tendril | STASH MAGAZINE
Cash App Brand Film by Tendril | STASH MAGAZINE
Client: Cash App

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