Image at top: “Daravni Kahaniya”
The second channel is The Q Marathi, which is due to launch on January 31. It will target a young demographic among the 84 million speakers of the Marathi language.
The channel will be operated by Qyou Media, which operated in India and the U.S., and produces and distributes “content created by social-media stars and digital-content creators.” The company’s flagship channel in India is The Q India, which has aired several animated shows, including Dilchasp Kahaniya and Anokhi Kahaniya. Watch a teaser for another one of its series, Daravni Kahaniya, below:
Good news for young Indian adults who like animation: a new tv channel catering to them is about to launch in the country.
India is one of the world’s fastest-growing markets for smart televisions, with shipments in the country increasing by 65% year on year in the quarter ending in June 2021. Qyou is eyeing the audience created by this boom. As co-founder and CEO Curt Mavis, a former president of Lionsgate Digital, put it in a statement:
We have expressed our commitment to be a leader in India in the smart-tv and emerging-content business now known as FAST: Free Ad-Supported TV. With the addition of The Q Kahaniyan as a one-of-a-kind third channel, we can now begin to form a block of Q channels across smart TVs with the goal of adding more in the future.
We recently spoke to the creator of Youtube horror channel Khooni Monday, a hub for Hindi-language animation. Its videos, which often get millions of views, are another indicator of the growing appetite for adult animation in the country.